Pricing
Three tiers. Priced in the open.
The prices are below, and so is the logic that produced them. Owner time is the scarce resource in this business, so it is priced like one: a $200 per hour floor, packages built to realize $250, hours capped in writing, and no discounting, ever.
Tier 1 · Self-Hosted
$0
Forever. No license fee, no per-seat fee. You run it, you host it.
- The open core: site generation from a structured profile, the ad-object renderer, the backend core
- The Build-in-Open Library: the same playbooks Tier 2 uses, given away
- Public documentation and community support
- Security fixes on the public release train
Stated plainly, not included:
No hosting. No 1:1 help of any kind. No updates SLA, no managed upgrades, no backups, no priority support. If you need a hand, Tier 2 and Tier 3 are the hands.
Tier 2 · Hosted DIY
$29 / mo
Launch: $29/mo or $290/yr (two months free). Growth: $59/mo or $590/yr, up to 3 sites, additional sites $15/site/mo.
Everything in Self-Hosted, plus:
- Managed hosting: uptime, backups, updates, and security patches handled
- Your site generated from your verified profile, with an editing surface you control
- FYD objects with attribution: views, clicks, and inquiries kept distinct
- Lead inbox with notifications, a custom domain, and a verified business profile
- The Build-in-Open Library as your onboarding: playbooks, templates, checklists, and self-serve evals
- Async ticket support, next business day target: 3 tickets/mo on Launch, 6 on Growth
Growth adds advanced attribution and a priority support queue. One boundary holds at both levels: zero 1:1 owner time, ever. No done-for-you work, no phone support, no guaranteed leads or rankings.
Tier 3 · Concierge
$2,500
The Build, fixed. The Retainer is $1,250/mo. We run it for you, inside capped owner hours.
- Concierge Build, $2,500 fixed: profile, site finished by hand where it matters, offer written with you, objects placed, lead flow tested end to end
- Build hours capped at 10 owner hours, logged and visible to you; at the cap, work stops or converts, never silently overflows
- Concierge Retainer, $1,250/mo: up to 5 owner hours a month for iteration, campaign adjustments, and a monthly performance review
- Overage is prepaid only: $250/hr, or extra time in prepaid 5-hour blocks at $1,250. Unused retainer hours expire monthly
Capacity, stated rather than implied: concierge work is delivered in evenings and weekends, because school hours are school hours. Slots are limited. When capacity is full, a waitlist holds your place with a $500 deposit, credited in full against your first package.
How pricing works here
Concierge is never discounted and never overflows. The rate floor is $200 per owner hour; packages are built so full use realizes $250. Overage is prepaid. When capacity fills, the waitlist absorbs demand, not the calendar.
The DIY tier never gets 1:1 owner time. Support is async, content-first, and ticket-capped. A question asked twice becomes a published playbook entry, not a longer ticket thread.
Annual is two months free, about 17%, and never deeper. No coupon stacking, no lifetime deals. Annual prepay funds content production and lowers churn work; it is not a growth bribe.
Each tier pays its own way. Self-Hosted is distribution and is measured on the conversions it creates. Hosted DIY holds software margins only while its support minutes hold. Concierge never subsidizes the DIY price.
The proof is public. The evals, costs, and counters behind these prices live on the open pages, so the diligence happens before the first conversation, not during it.